Hey Corporations, Believe in Power of Analytics!

Couple of days ago I got an email from a recruiter in Montreal, which says they are looking for a Web Analytics Consultant for one of their clients in Burnaby area. Looks cool, yeah? A head hunter! found me and valued my talent and skills, isn’t it a great feeling? So I gave the guy a call the day after to discuss their needs. The voice on the other side sounds very formal, are they all this serious in Montreal? Anyway, we talked very shortly and he suggested me to send my resume, and he hurriedly gave me an hourly rate that shocked me. First I thought I heard it wrong, so I asked, and he...

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What’s in Web Analytics for your business?

The answer is simple, if you have an online presence, it gives you insights about how it is doing, simply by details like who is coming to visit it, how long they stay and where they go. In a nutshell, how effective your most powerful marketing machine works. If your are not running any online business, it can be still helpful for you by giving you stats about competitions,  demands, cost of doing business, risks, and opportunities to find new markets. But for using Analytics tools, you need to know what are the major goals of your website(s) and how they are aligned with your business...

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