Outcome Analysis with Google Analytics, Introduction

Every website has to have a set of clearly defined outcomes; you put up a website for a reason and at the end of the day, what matters are the outcomes. Outcome analysis is basically measuring revenue, and sometimes ROI, for a website. In an ecommerce website, outcome would translate to money, and for non ecommerce website, it would be the value you believe your website generated through all sort of visitor engagements, simply like download a file, or watch a video. “Since outcomes occur by conversions, it is very popular in Analytics world to interchangeably refer to outcome as conversion” ...

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