Google Analytics Workshop, Click Tracking Secrets

By default Google Analytics tracks user interactions with a website through measuring page views. However there are cases that you need to measure click events, and if there is no page view happening after that, there will be no data collected by GATC. In this workshop you will learn and practice how to hack Google Analytics to setup click tracking. This technique is very helpful when you need to measure number of clicks on a specific external link on your website, mostly to track exit links, and form submissions. Measuring file download is another application of this technique, an easy and...

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Google Analytics Workshop, Unleashing Reports

Google Analytics has more than 100 reports, and teh number is even higher if you consider Custom Reports. No one of course will look into all reports, however it is important to have an understanding of what major reports are. In this event, we will review most top level Google Analytics Reports and learn how to use them in data analysis. This is a free event (see note), but you need registration to attend.Click to Register     Your take aways; 1. What are top level reports in Google Analytics 2. How to create Custom Reports 3. Review Custom Segments (Bonus )   Date: Friday...

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Google Analytics Workshop, Goals and Funnel Analysis

By basic setup of Google Analytics you can gain insights about your business, however to measure the actual impact on your online presence, you must go beyond basics. Goal and Funnel analysis is one of the best and easiest way to acquire deeper insights about your online presence and to measure how your website meets business objectives. Google Analytics provides a great feature to define goals and funnels and in this workshop, we will learn those features. This is a free event, but you need registration to attend.Click to Register     Your take aways; 1. Why using goals and...

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Google Analytics Workshop, Setup and Installation

Google Analytics provides enterprise level features which a medium size business can be benefited from for free, however during my years of experience in this field, I’ve seen many companies that installed the tool improperly, and they can’t use it to their benefit. In this workshop you will learn how to install and setup GA correctly and properly. This workshop is planned for beginners and intermediate users. The workshop is free, but you need to register to reserve your seat. Workshop is over, check upcoming events here     Your take aways; 1. How to set up a Google...

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